Note: This blog talks about drama, but does not intend to create any. It is just a reflection on why my previous drama article (the only one) did not work as expected.
Ok—so, as you can see in the previous article, the experiment did not work. It barely topped my top content-oriented article (x1.1), and I over-estimated my reach by a factor of ten. This is a big miss. So either the assumption or the variables were not correct. I am still convinced about the power of entertainment for content, but the packaging was probably not optimum.
Here are what I got wrong: